Yves Saint Laurent Perfume Advert

In this advert the model is stereotypically attractive with the strong black eye shadow with seductive red lipstick. This make-up shouts confidence and power, her hair slicked back also shows this along with the masculine suit she is wearing. The model does not appear to be feminine but despite this the advert has still been made to hint at women sexuality. Her blazer is low cut, showing her breasts slightly and she appears to be undoing the button. The fact that the women is provocative and sexy could be a selling point for this perfume; a lot of women would envy these traits.

The lighting in the background is extremely bright, making the model's black outline stand out even more and further enforcing her power and dominance. The lights could also signify show biz and fast living; glamour. These things are desires of a lot of women and it seems that if you purchase this perfume, you will be getting a taste of this lifestyle. The colours are also quite flirtatious whilst still having an air of power about them. The red and pink are feminine and connote lust whilst the black maintains the sense of dominance and class so the model does not appear too out of taste with what she is doing (undoing her already low-cut blazer).

The model is also in the centre of the shot and her eyes lye directly in the top middle third which is where the viewer will usually look first. This shows that the advert is supposed to hold attention and the models direct address again iterates her confidence. It is a mid shot at perhaps a slightly low angle; we look up at her in awe. It is framed so the black of her blazer seems an extension of the black border, making it look slick and symmetrical. The border also looks like a polaroid picture which could suggest further the idea of show biz and being in the lime light.

The typography of "elle" is also very feminine and flirtatious with the informal and care-free swirls. The use of French is also used to perhaps add a foreign touch to make everything appear more mysterious and sexy. The tag line, "elle, the new fragrance" is also in lower case. Again this is very informal and shows this perfume is for a night out of being a confident and liberated women.