Thursday 19 April 2012

Case Studies.

Pre-Production

The rights to the film were sold before the comic had even been released.  Mark Millar pitched the comic to Matthew Vaughn and they wrote the comic and book at the same time. They approached Jane Goldman to do the screenplay.

News of film pre-production on blogs and websites such as www.behindthescenestv.net and www.thefilmstage.com

Hollywood's major studios all said a straight out no to fund Kick-Ass (most worried about the character "Hit Girl") so Vaughn decided to fund the project himself.

Production

Major studio's approached to do the production of the film but, unlike most companies with vertical integration, they did not buy it at the scrip phase. Vaughn therefore approached smaller production companies and ended up with Plan B  productions. Started filming in Elstree Studio's. Vaughn showed clips of the film at Empire movie-con and San Diego comic con. These clips were widely written about ( article talking about it can be seen here ) and this led to it being more appealing to distribution companies)

Distribution

Matthew Vaughn approached many conglomerate distribution companies once the film had something to show for itself there was a lot of demand from distribution companies as can be seen here. Universal UK and Lionsgate USA agreed to distribute the film and Paramount ended up losing out. 


What it made at the Box Office


Worldwide the film grossed $96,188,903 which is 60.0692581 million British pounds.